Resource guide to next Generation Electronic Measurement.

Arbitron Inc. debuted a Comprehensive Resource Guide to Next Generation Electronic Measurement.

The Comprehensive Resource Guide to Next Generation Electronic Measurement responds in depth to issues and questions raised by clients and industry committees with nearly three hundred pages of documentation. Arbitron is sharing this guide with all of its clients to achieve the highest possible degree of transparency and allow broad discussion of the issues relating to PPM and electronic measurement.

“This guide reinforces how much we have learned about creating and launching electronic media measurement and the depth of our commitment and experience,” said Steve Morris, president and chief executive officer, Arbitron Inc. “We encourage a transparent and open discussion about how to ensure that radio measurement stays at the leading edge for generations to come.”

· Arbitron’s responses to questions from industry committees on PPM
· Electronic measurement beyond the top 50 markets
· Plans regarding audio encoding and matching technology
· Arbitron’s position on universal encoding
· Commitment to multi-media measurement
· MRC accreditation status
· Sample size
· PPM Description of Methodology (Houston and beyond)
· Updated roll-out schedule
· Development timelines
· Technology descriptions
· Next generation meter designs
· PPM software
· Arbitron’s PPM team
· Training plans
· Programming considerations
· Advertising Agency commitments
· International usage and acceptance
· Project Apollo
· Findings from twin panel study
· ARF/ESOMAR research white papers on PPM and electronic measurement

To view guide CLICK below:

http://www.arbitron.com/portable_people_meters/industry_main.htm