Retailers luring Teens with Social Tools.
June 19, 2010
Marian Salzman has worked with Fortune 500 marketers and identified youth trends for more than 20 years and currently serves as president of Euro RSCG Worldwide PR, North America. She launched The Sisterhood, a boutique agency within Euro RSCG, in 2009. A kind of research lab, the new agency focuses on consumer insights pertaining to girls ages 13 to 19. Salzman spoke with eMarketer’s Tobi Elkin about kids’ shopping habits, behaviors and expectations.
Marian Salzman
President
Euro RSCG Worldwide PR, North America
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