Revealed: America’s Iconic Brands Most Effective at Winning Hispanic Consumers

A recent study of over 250 iconic brands identified the top 10 brands for Hispanic consumers. The analysis, conducted by cultural intelligence firm, Collage Group, examined brand performance as part of the firm’s monthly CultureRate survey, which assesses cultural resonance for each major demographic segment.

With regard to Hispanic consumers, all 10 top brands excelled on Fit and Relevance. Fit measures whether the brand offers a personally desirable product, and Relevance pertains to whether the brand connects with a consumer’s group identity. Moreover, each of the top 10 brands also scored particularly well on one to two additional B-CFQ dimensions.