Revolucion AOR for Palm Bay International.
July 27, 2008
Revolucion announced that it has been appointed as the agency of record by Palm Bay International to represent two iconic Italian brands, Aperol liqueur and Cinzano vermouths and sparkling wines. Aperol and Cinzano are part of Milan-based Gruppo Campari, the major spirits player in Italy and a significant force in the global beverage industry.
“Palm Bay is pleased to become the sole U.S. importer for the historic Cinzano brand, and excited about the enormous potential of introducing American consumers to Aperol, Italy’s most popular spirit. We are looking forward to working with Revolucion on this tremendous opportunity,” says Marcy Whitman, Senior Vice President, Marketing for Palm Bay.