REVOLUCIÓN to help deliver ‘Heaven in a Bottle’.

With a mission to bring saints and sinners together—one bottle at a time—REVOLUCIÓN announces the consumer advertising launch for Santa Rita Wines in 10 U.S. markets.

The collaboration began in Winter 2005 when Palm Bay Imports approached REVOLUCIÓN with the goal of winning the U.S. import rights to Santa Rita Wines. As the agency of record for Palm Bay’s entire portfolio of Latin brands, the agency presented a new visual concept and positioning for the brand: a halo over the Santa Rita name, which playfully leverages the saintly nature of the brand. The visual icon is reinforced with the tagline: “Enjoy a Little Taste of Heaven.”

Together with REVOLUCIÓN, Palm Bay landed Santa Rita and set out to aggressively build sales over the next five years. From now through December 2006, the Santa Rita halo will be in full effect in New York City, Miami, Boston, Houston, and six other markets.

“Santa Rita was a perfect fit for REVOLUCIÓN because our agency knows how to engage a Latin American brand with the general market as insightfully as we do when we to take mainstream brands into the Hispanic arena,” said Alberto Rodríguez, chief creative officer for REVOLUCIÓN.