REVOLUCION joins Yes We Count effort.
August 15, 2009
Right to the City, a national alliance of racial, economic and environmental justice organizations, has chosen REVOLUCION as its communications partner for a campaign to increase census response. REVOLUCION will develop paid and earned media strategies along with a brand identity for the program, called Yes We Count, which is designed to increase census participation among Hispanics, African-Americans and Asian-Americans in the metro areas around New York, Los Angeles, Virginia and Miami-Dade.
“Participation in the upcoming census is vital to bringing about the change that Right to the City works for every day,” says Claire Tran, civic engagement organizer for RTTC. “With the help of REVOLUCION’s planning processes and branding expertise, we can make Yes We Count an effective awareness program that motivates people to be counted.”