REVOLUCION puts The Heart Association on Broadway.
January 17, 2009
The American Heart Association has selected independent communications agency, REVOLUCION, to conduct their premier Hispanic public relations initiative in the New York/metro area. The agency will oversee a program entitled HEARTS IN THE HEIGHTS, which promotes the American Heart Association’s movement, Go Red Corazon, with the support of Broadway’s Tony Award-winning Best Musical “In the Heights” and Spanish Broadcasting System’s WPAT-FM 93.1 Amor.
“Heart disease is the leading cause of death among Latinas and not enough of us know that,” says Damaris Lasa, Regional Director, Multicultural Media and Marketing for Heart Association. “REVOLUCION presented us with a PR program that will get Latinas to take notice and, we hope, make lasting lifestyle changes for their hearts.”
“In the Heights” performances between February 22 and 28 2009 will support Go Red Corazon with free giveaways and a special announcement by Tony Award nominee, Olga Merediz, who plays “Abuela Claudia”.
93.1 Amor, the number-one Spanish-language radio station for pop and romantic music, joins AHA in an effort to promote the cause. The station will feature interviews with cast members from “In The Heights” during morning show “Amor Temprano en La Manana” to encourage audiences to make heart-healthy choices. 93.1 Amor will also give away tickets for “In The Heights” to its listeners.
“With the box office boom around ‘In the Heights’ and the loyalty of Amor’s Latina listeners, Go Red Corazon is poised to deliver a vital message about heart health to those who need this information most,” says Amy Gomez, Managing Partner, REVOLUCION.
On Friday, February 27, Ms. Merediz will join Darlene Rodriguez from WNBC’s Today in New York on WNBC and the Today show’s Hoda Kotb for the 2009 Go Red for Women Luncheon at the Waldorf-Astoria, where two tickets to “In the Heights” will be auctioned as part of the fund-raising event.
The Hearts in the Heights program comes on the heels of the American Heart Association’s Casting Call event at Grand Central Station earlier this month, where former Mun2 host Julissa Bermudez joined Telemundo 47 anchor Odalys Molina to speak on behalf of the cause.
