Reyes joins Fox Sports en Español.

Fox Sports en Español announced the appointment of Pamela Reyes as advertising sales account executive for the Southeastern United States. Based in Coral Gables, Florida, Reyes will be responsible for further strengthening the network’s already strong base of Hispanic and general market advertising agency and client relationships in the region, as well as for creating integrated sales and sponsorship opportunities across Fox Sports en Español’s multiple content distribution platforms. She will report to Tom Maney, senior vice president of advertising sales for Fox Sports en Español.

“With so many integrated brand assignments originating in South Florida – and the growing demand for multinational campaigns blending U.S. Hispanic and Latin American components – Pamela’s creativity and depth of experience in broadcast, Internet, and print media and marketing will play a key role in expanding our relationships with key decision makers and positioning the network to capture an even greater share of advertising dollars in the region,” said Maney. “We’re tremendously excited to welcome Pamela to the Fox Sports en Español family and are confident that her unique combination of high-level network sales expertise and agency-based strategic media planning and buying experience will be of great value to us, agency partners, and clients alike.”

Reyes joins Fox Sports en Español from Omnicom’s OMD Latino where she was associate director of strategy and oversaw the development and implementation of regional and national media strategies for clients including Royal Caribbean International and Perdue Farms. She was previously a national account executive for Univision’s cable network, Galavision and also served as marketing and promotions manager for Televisa International’s Editorial Televisa. Earlier in her career, Reyes held a variety of media-related posts at South Florida agencies Castor Advertising, The Ad Team, and IAC Advertising and Public Relations. She began her career in sales in 1995 as an account executive for Telemundo.