Reyes – VP of Business Development for the Hispanic Market at Hall of Fame Beverages, Inc.

Hall of Fame Beverages, Inc. announced that Harold E. Reyes will be joining the HFBV Family as Vice President of Business Development for the Hispanic Market.

Harold E. Reyes will direct and develop distribution, marketing, and advertising campaigns targeting the Hispanic Market. In addition, Harold instantly brings to HFBV direct access to thousands of independent convenience stores located in key Hispanic communities throughout the West and Southwest of the United States.

“I am thrilled to be working with Harold again,” said Robert Rosario, CEO of HFBV. “The timing is perfect in light of the geographical reach of the distribution announcements we will be making in the upcoming weeks. Mr. Reyes is a team player and was instrumental in assisting me in the successful rollout of the Hansen’s Natural Smoothies nectar line for the Hispanic market.”

Along with his strategic planning and implementation skills, Harold produced television and radio commercials for Hansen’s Natural Smoothies targeting the Hispanic market, as well as organized sampling events to create brand awareness to reach this market segment. He is a consummate guerrilla marketer and self-starter.

Harold states, “One of the things I learned is that hope is not a strategy. I do not hope to succeed in increasing sales and distribution of HFBV. I am outlining a very specific plan with key strategic alliances that will shake the market. I think BIG.

“It’s a natural law to grow from small to big. Plants do it, children do it, and companies do it. There is an imminent growth for HFBV.

“The management team I met is very solid and achievement driven. It’s great. Robert Rosario is one of the best elements you can find in any marketing campaign and HFBV has him. I am glad I am part of the team because I know deep inside that our success is the result of a natural law. All the elements are present to make HFBV a very successful beverage company.”

“Harold’s Hispanic Marketing experience, along with his distribution and advertising know-how, will be a valuable asset in reaching the Hispanic market,” stated Calvin Ross, COO of HFBV.