Ricaurte name Chief Revenue Officer at Adsmovil

Adsmovil announced that Jessica Ricaurte had joined the company as their new Chief Revenue Officer, leading sales for the entire Adsmovil portfolio, including the recently announced AVOD offering, Nuestra.TV. A person with long hair smiling Description automatically generated with low confidence Ricaurte brings over fifteen years of experience to her new position and comes from Yahoo! where she most recently served as a Global Agency Director. Prior to Yahoo! Ricaurte was a Sales Director at Adsmovil, so this is not her first stint at the company. Her extensive sales and management experience includes previous positions at Terra Networks, Audience Science and Televisa, to name a few.

“Joining Adsmovil, especially during this time of diversity focus and inclusion initiatives, made a lot of sense to me. The expansive Adsmovil portfolio of offerings is poised for significant growth and the time for our diverse Hispanic market, across generations and languages, has finally arrived,” said Jessica Ricaurte, Chief Revenue Officer, Adsmovil. Ricaurte added: “On a personal note, the fact that Adsmovil is minority-owned and that its most recent offering, Nuestra.TV, is committed to entertaining, informing, and empowering the U.S. Hispanic community, is of great importance to me, and completely aligns with my personal vision and goals. I’m honored to be here.”

Alberto Pardo, CEO of Adsmovil added: “We are very excited to have Jessica join our company again, and in this new capacity. She is an exceptional executive with great quantitative and qualitative skills, rarely found in individuals. She also understands this market very well and will be a great asset to our team.”