Rice Krispies Celebrates 75th Anniversary With a Snap! Crackle! Pop!
August 3, 2003
To celebrate its 75th anniversary, Kellogg’s Rice Krispies hits the road — the Road to the 2003 Country Music Association Awards.
Over the next two months, Kellogg is hosting Jammin’ Jingle “Casting Call” events in five cities across the country, celebrating Rice Krispies’ 75th anniversary and discovering America’s newest young singing talent. The contest highlights Rice Krispies’ famous Snap! Crackle! Pop! sound and the role that popular jingles have played in the Rice Krispies heritage.
Kids aged 4-12 will have the opportunity to appear with Snap! Crackle! Pop! and perform the latest Rice Krispies jingle in the following areas: Detroit, August 30; San Francisco, September 6; Los Angeles, September 13; Orlando, September 20; and New Jersey, September 27. “Casting Call” participants will be eligible to win the Jammin’ Jingle Contest’s grand prize
— a VIP trip to the annual CMA Awards on November 5, 2003. Interested fans not located in “Casting Call” cities can also enter the contest by following directions on Rice Krispies cereal boxes or by logging on to http://www.ricekrispies.com
