Rice to lead U.S. Hispanic capability at Burson-Marsteller.
February 12, 2008
Burson-Marsteller announced it has appointed Theresa Rice director of its U.S. Hispanic capability.
Rice is a seasoned professional with broad expertise in corporate reputation, brand marketing, media relations and crisis management in the U.S. and Latin America. She will be based in Burson-Marsteller’s Miami office and report to Mireille Grangenois, Managing Director of Burson-Marsteller’s Washington, D.C.-based U.S. Multicultural Practice.
“Burson-Marsteller is a long-established expert in U.S. Hispanic communications, and Teri’s proven experience and accomplishments will allow us to enhance even further our clients’ ability to communicate effectively with this increasingly-important audience,” said Grangenois.
Rice will work with a team of multicultural professionals based out of more than a dozen Burson-Marsteller offices throughout the United States. She will concentrate primarily on building business, providing strategic client counsel and furthering Burson-Marsteller’s thought leadership.
“While U.S. executives and government officials can no longer ignore the growing economic and political importance of the U.S. Hispanic community, many have developed merely transactional relationships with Latinos,” said Rice. “I am delighted to join Burson-Marsteller’s talented network of multicultural professionals in their efforts to help clients create deep and long-lasting ties with the consumers, influencers and other stakeholders of what is undoubtedly a community of clout.”
Rice has more than 20 years of experience as a communications consultant. She was most recently Latin American Regional Practice Chair for Travel and Tourism, supervising such accounts as the Mexico Tourism Board and overseeing the work of nearly 20 professionals in the U.S., Canada and Latin America. She began her career with Burson-Marsteller in 2003 after working as a communications consultant both on the agency and corporate sides following a decade as a journalist in the U.S. and Latin America.
