Rincon & Associates Launches DFW Latino Trendline Study.

Rincon & Associates announced that it is launching its annual DFW Latino Trendline next week, a syndicated study of the growing Dallas/Fort Worth Latino population that is used to track important consumer information for the area’s growing Latino population, now estimated at 1.6 million by the Texas State Data Center.

Unlike national sources of information, the DFW Latino Trendline provides an in-depth look at Latino consumer behavior in a specific geographic market, providing local businesses a more valuable tool for making key marketing decisions about site location, target segments, media placement, language issues, and shopping behavior. A large sample size, special sampling techniques, bilingual interviewers, and analytic insight developed from years of studying Latino consumers has made the DFW Latino Trendline an important marketing tool for local media shops, hospitals, supermarkets, educators, retailers, manufacturers, and other entities that target DFW Latinos.

The DFW Latino Trendline is designed by Dr. Edward T. Rincon, the study investigator and President of Rincon & Associates. Dr. Rincon has taught university coursework on survey methodology and currently teaches an MBA-level course on Hispanic Marketing at the SMU Cox School of Business. He recently presented

For more information at http://www.rinconassoc.com