The Rise of Branded Entertainment.
June 19, 2010
Gerry Czarnecki, a published author and the former CEO of Bank of America, has been pioneering branded entertainment since 1992, working with companies including Wal-Mart, Microsoft and P&G and producing series for U.S. television including The Balancing Act on Lifetime and Designing Spaces on WE. In this paper, Gerry discusses the challenges presented by deferred viewing and time-shifting, and how branded entertainment creates an opportunity to put a human face on a brand and engage the consumer.
To read whitepaper CLICK on link below:
http://www.brandchannel.com/papers_review.asp?sp_id=1491>
