Azteca America affiliate group, Una Vez Mas, has named Robert Sarabia as Vice President and General Manager of KYAZ-TV 51, Houston, adding to his current role as VP/GM of KVDF, 31 in San Antonio.
“Robert was the perfect choice to head up our Houston station. He has been heading up KVDF, San Antonio for almost 2 years and has demonstrated that he has every ability to assume the helm of one of our flagships stations” said Terry Crosby, Chairman and CEO of Una Vez Mas.
“Houston is the 4th largest Hispanic television market in the United States and one of UVM’s most important. I look forward to the opportunity to provide our viewers with a television experience that resonates with them. We’re already working on some exciting locally-based programming that will launch in the very near future” stated Sarabia.
Noe de la Garza has been named Director of Sales for UVM’s outlets KVDF in San Antonio, Texas and KADF, Austin, Texas. De la Garza is also assuming the title of Client Development Manager for Mexico. “Noe is a seasoned media sales professional who will add depth to our bench and at the same time help UVM to expand its horizons. Mexico is an important source of advertising for Spanish-language television stations in the United States and the selection of Noe shows our commitment to bring ourselves closer to that market.” stated Randy E. Nonberg, President and Chief Operating Officer of UVM.
“The UVM footprint reaches viewers that are important to both domestic and cross-border advertisers and I can help make our platform more readily accessible to them” said de la Garza.