Roberto Alcazar to head Horizon Media new entity One Horizon

Horizon Media unveiled One Horizon, a full-service, general-market advertising agency. This new agency underscores Horizon Media’s evolving vision and commitment to offering sophisticated, integrated solutions that harness the power of technology, data, and creativity to forge more meaningful consumer-brand connections. Building on a robust year-over-year growth of 35% across content services within Horizon enterprise, One Horizon positions the agency as a critical player in reshaping how marketing, media, and creative services converge to meet the complex demands of modern brands.

“The launch of One Horizon reflects our commitment to delivering business outcomes that are not only intelligent and data-driven but also profoundly creative,” said Bill Koenigsberg, CEO and Founder of Horizon Media. “By expanding our content capabilities into a full-service solution, we’re delivering smarter, more dynamic strategies. This empowers us to drive hyper growth combining the power of technology and content.”

Horizon Media’s strategic content evolution began with the creation of 305 Worldwide, the agency’s multicultural-focused entity, which has earned acclaim as Best Small Agency of the Year for two consecutive years. Roberto Alcazar, who serves as EVP and managing partner of 305 and One Horizon, will oversee both agencies to ensure a unified approach across diverse client needs. The teams will collaborate with Horizon’s established media and marketing divisions to offer comprehensive services across its client portfolio including GoGo squeeZ and Nuts.com. Additionally, Horizon Media’s diverse specialized divisions—HS&E (sports and experiences), First Tube (moments marketing), Blue Hour Studios (influencer marketing), Night Market (commerce agency) and Green Thread (B2B)—deepen the agency’s capabilities in offering truly integrated, multidisciplinary solutions.

“The combination of having media and creative in one house not only drives solid, new and differentiated ideas that will break through in the market, but also their business understanding, eagerness to understand our challenges, and quick strategic responses to those challenges,” said Mark Anthony Edmonson, Chief Marketing Officer of Materne North America, which markets GoGo squeeZ.

“One Horizon’s evolution reflects the continued demand for more dynamic, data-driven content strategies in today’s fast-paced marketing landscape. As we engage with consumers on behalf of our clients, we are expanding our content capabilities to offer a more comprehensive, full-service solution that includes strategic creative, cutting-edge media solutions, and advanced data insights,” said Alcazar. “Our partnership with GoGo squeeZ exemplifies how we’re enriching our offering, blending creativity and media expertise to deliver highly relevant brand experiences.”