Roberto Orci bestow the 2012 ‘Liderazgo’ Award. bestowed to Roberto Orci, our first Liderazgo Award for demonstrating ‘Game Changer’ Leadership in the service of our Industry.

This award will be awarded annually and the next recipient will be any executive in our Industry that demonstrates a unique ability to influence his or her company’s business management and operations in growing the company and positive contributions to our advertising, marketing, media, public relations, research and sales disciplines.

We will establish a committee composed of AHAA, academia and our executives to select an individual based on their contributions.

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