Roberto Orci takes leadership of Acento.

Acento announced that Roberto Orci has completed a planned ownership and management transition process with Benito Martinez-Creel, the founder of Acento.  Orci joined Acento in late 2007 and in one year, his strategic thinking and award winning leadership, combined with a strong team effort of Acento’s talented employees, has resulted in significant client growth for the agency as well as expansion of key agency services.  Moving forward, Orci’s goal is to continue to strengthen the agency’s strategic multi-touch point capabilities and offer clients unparalleled client service.
 
“I am honored and excited to build on the strong foundation set forth by Benito, and innovatively lead the organization to new heights,” states Orci.  “Our goal is to position our clients as a category leader in the Hispanic market.”