Robinson – New Biz @ Viva Partnership.

Linda Gonzalez, president of Viva Partnership, announced the appointment of Christopher A. Robinson as Director of Business Development. The appointment was effective September 1, 2003. In his new position, Mr. Robinson will direct all new business efforts in support of Viva’s planned expansion.

Before joining Viva, Mr. Robinson worked with Fortune 500 companies worldwide as a Senior Advisor for Geoscape International, Inc. Clients in his portfolio included Blockbuster, Sears Financial, Time Warner, Western Union and BP. Prior to his work with Geoscape, Mr. Robinson held the position of Vice-President, Sales & Marketing, US/Latin America at elock.com and served as Managing Director for Graphics Etc. Advertising in Managua, Nicaragua.

Formerly, Mr. Robinson worked on the relaunch of the Pepsi Cola brand as Franchise Manager for Pepsi Cola International, North Latin America Division, and managed all aspects of pan-European m&m brand advertising and promotions as Senior European Account Executive-m&m’s with Saatchi & Saatchi. Mr. Robinson began his career in advertising working on KFC and Kodak accounts for Young & Rubicam, France.

“I am excited to join Viva because the agency is staffed with multitalented professionals who are smart, fast and deliver exceptional creative firepower, “ says Mr. Robinson. “Although still a young agency, Viva has an impressive client list and tremendous potential. My goal is to increase that client list by 35 percent before the end of the first quarter, 2004.
According to Linda Gonzalez, “Chris has the leadership and vision to take Viva to the next level of growth. His scope of experience is international, spanning key industries Viva is targeting.”