RockOrange named PR AOR for Botran Rums

Miami-based public relations firm RockOrange has been selected as the agency of record to lead public relations efforts for leading producer Botran Rums.

“We are proud to represent Botran®, a leading rum company in Guatemala with a rich legacy, and we are eager to elevate the Botran® brand and introduce it to consumers on a national level,” said Miguel Piedra, managing partner of RockOrange. “We look forward to working together to develop strategic media campaigns, as we build brand awareness of their premium portfolio of rums.”