Rockwell joins Latin Force Group.

Latin Force Group, LLC recently appointed Arthur Rockwell to the position as Vice President of Enterprise Sales.

Most recently, Arthur worked for CBS Outdoor Latino as the Senior Vice President of Sales. While at CBS Outdoor, he piloted a new division to market, promote, and sell out-of-home media coverage of the U.S. Hispanic market. He has extensive experience in maximizing sales efforts by creating a motivating atmosphere for sales teams and fostering strong relationships with advertisers, marketers, advertising agencies, and media-buying organizations.

“Arthur’s experience leading sales organizations in multicultural media organizations will help ensure that more enterprises across industries and throughout the United States enjoy the benefits of Latin Force,” says Managing Partner and Co-Founder, César Melgoza.