Rockwell named President & CEO of Precise Engagement, LLC.

Veteran US Hispanic sales, marketing, media and research executive Arthur Rockwell has departed Geoscape where he was VP of Sales and has been named President & CEO of Precise Engagement, LLC, an engagement marketing firm.

Mr. Rockwell stated that Precise Engagement, LLC employs a holistic, 360, multi-channel, media-agnostic approach to marketing that uses interactive experiences to directly engage with prospects and customers. Their Engagement Model includes four components: Involvement, Interaction, Intimacy and Influence.