Rodriguez joins Cygnus Business Media.

Cygnus Business Media announced that Marco Rodriguez will join the company as senior vice president of custom marketing. Rodriguez is a co-founder of Nuestra Casa International, LLC, a national Spanish real estate magazine in print and online. In 2007, Mr. Rodriguez along with the team of Nuestra Casa International, LLC launched new magazines in cities across the country to add to its current four publications in Illinois, Wisconsin, and Indiana. Today, they have publications in Orlando, Tampa, and Houston.

“The Hispanic market is one of the fastest growing demographics,” says Cygnus Business Media Co-CEO Carr Davis. “We are consistently asked by many of our advertisers about reaching this influential market. Marco will be a tremendous asset in how we reach this dynamic group.”

“Content is what drives interest in our publications, on our websites and at our tradeshows,’ adds Davis. “What our Custom Marketing group is exceptional at is creating and distributing targeted content for our clients to their customers via a custom magazine, newsletter, website, digital offerings, magazine/catalogs and collateral programs. Marco has spent years developing magazines in the home services and building market and will be influential in leading our custom marketing group.”

Rodriguez is particularly intrigued with the need for media products and interactive tools that effectively reach and communicate with the growing number of Hispanic-owned businesses and staff in the construction trades. “In my previous work, we launched a real estate publication to serve the Hispanic community,” he says. “That background, combined with the reach that Cygnus has in construction, may be the foundation to meeting the information needs of an important segment of the market and serving our clients who wish to do so.”

Cygnus Custom Marketing Solutions include print magazines and a broad range of Internet and web-based services designed to support sales’ efforts, enhance brand awareness, and strengthen customer retention. The group develops initial strategies and on-going content with turnkey solutions and distributes these through various platforms.

“Communication is essential in building loyalty with customers,” adds Rodriguez. “Building a custom marketing program assists in leveraging customer relationships and building a product or service brand in more focused forum. I am looking forward to working with the talented staff of Cygnus Custom Marketing.”