Rodriguez named VP & GM of Univision and TeleFutura affiliates in Miami
February 19, 2012
Univision Communications Inc. announced the appointment of Michael T. Rodriguez to the position of vice president and general manager of the Univision and TeleFutura affiliates in Miami.
“Michael’s expertise in Hispanic media is second to none, and we plan to tap into that experience as well as the total power of the Univision Network in order to continue to grow in the Miami market,” said Cuddihy. “Michael began his career – most of which has been spent in Miami – at Univision Radio and we are very excited for his homecoming.”
“The 2010 Census showed that South Florida’s population growth is being fueled by Hispanics, with about half of the state’s Hispanic population living in Miami-Dade and Broward counties. Therefore, Univision’s stations in this market couldn’t be a more important source of information and entertainment for this community,” said Rodriguez.
Rodriguez comes to Univision from Telemundo, where he was executive vice president of Development, Distribution and Broadcast Operations, and before that, senior vice president of Network Sales and Marketing since 2007. Prior to this, from 2002 to 2007, he was vice president and general manager of WSCV-TV in Miami. From 1997 to 2002 he was Local Sales manager at WFOR-TV (CBS) in Miami. He began his career in 1992 as local account executive for Univision Radio in Miami.