Rodriguez – Sr. VP of Sales for Telemundo.

Mike Rodriguez, Vice President and General Manager of WSCV, the Telemundo owned-and-operated television station in Miami, has been promoted to Senior Vice President of Sales for Telemundo, effective immediately. He takes over for Steve Mandala, who was recently named Executive Vice President, Cable Ad Sales for NBC Universal. The announcement was made today by Mike Pilot, President of Sales and Marketing for NBC Universal, to whom Rodriguez will report.

Rodriguez will be responsible for the sales and marketing efforts for the Telemundo network, its Spanish-language cable channel, mun2 and their digital properties.

“Mike’s understanding of the Telemundo brand and audience, as well as his strong relationships within the marketplace, make him a great fit for this role,” said Pilot. “I look forward to his continued success as we build on our current momentum and further our efforts to connect our clients closer to our product, ensuring their messages resonate in today’s multi-platform media environment.”

“Mike is an exceptional business leader. His experience, expertise and success in both the Hispanic and general market make him an outstanding choice to help lead the Telemundo network sales and marketing teams through a period of great change and opportunity,” said Don Browne, President, Telemundo. “Steve Mandala’s leadership and his exceptional team have put Telemundo in a strong position. I look forward to working with Mike Pilot, Mike Rodriguez and the Telemundo sales and marketing team to continue building on their great success.”