Rogers named SVP of Creative Services at Univision

Univision Communications Inc. (UCI) has named Jennifer Rogers as senior vice president of Creative Services, UCI’s full-service internal advertising and media agency that manages all cross-channel promotions and advertising inventory across all of Univision’s broadcast, cable and radio properties. Rogers will oversee creative and production services of all revenue generating divisions of UCI. She will continue to be based in Miami and report to Joni Fernandez, SVP of Creative Services and the UCI Agency.

As Senior Vice President of Creative Services, Rogers will lead a team that will provide strategic solutions for in-Company clients such as sales, distribution and enterprise development divisions, as well as UCI’s advertising partners, impacting revenue growth and cost management. Rogers’ oversight across UCI products and initiatives will include creative strategy and supervision for campaigns for digital platforms such as Univision NOW, new and existing enterprise development initiatives, and marketing strategies involving television, radio, digital and social media for special campaigns, such as the Telly Award winning voter engagement drive, “Vota Por Tu América” (Vote for Your America).

“Jennifer has been instrumental in developing a creative and strategic vision for UCI, which was most evident in this past Upfront presentation where she helped elevate the quality and positioning of the Company’s content in new and effective ways,” said Fernandez. “Her vast experience in sales and the creative services area make her the ideal person to lead and elevate the Company’s efforts to serve clients in unique and innovative ways.”

Prior to UCI, Rogers was Director of Sales Marketing and Production for the NBC Network where she oversaw design and implementation of client sponsorships for in-show integrations, vignettes, tune-in promotions and more. She also served as marketing manager, executing advertiser promotions for business development, sports and online properties.