ROI and the Impact of Social CRM.
August 12, 2011
This is the second white paper in a series on Social Customer Relationship Management (Social CRM) for Associations. The first white paper, Social CRM for Associations: What association executives should know about applying social media to membership management defined the concept of Social CRM and outlined the basic work and the basic technology behind the philosophical shift. In this second paper, we will take the explanation a step further and share a dozen of the many, many use cases described to us by association colleagues who read the first paper and shared how they would apply these new capabilities to their own situations.
To download report CLICK on link below;
http://www.HispanicAd.com/banners2/downloads/socialfish-wp.pdf>
