Rolling Stone announced its first-ever Latin music special section, featuring a magazine back cover and a bilingual editorial package celebrating Latin artists and culture. The issue will be available on newsstands November 9, and received advertising support from marketing communications agency Lápiz.
Pitbull appears on the back cover of the magazine and is part of the Latin Hot List, along with other influential artists and performers such as Calle 13, Maluca and Junot Díaz. In true Rolling Stone style, the section also includes the definitive list of the “10 Greatest Latin Rock Albums of All Time,” topped by Café Tacuba’s Re. The special section and back cover are in both English and Spanish.
“This section was an incredible opportunity for us to dive deep into Latin music and culture, from Pitbull to Café Tacuba,” says Nathan Brackett, Rolling Stone Deputy Managing Editor. “We are thrilled with the results.”
“Lápiz offered invaluable support to help bring this concept to life, and we are excited to partner with them on this special section,” says Matt Mastrangelo, Rolling Stone Publisher.
“As an agency, Lápiz takes pride in not only serving as experts in understanding the Latino consumer, but also enabling the intersection of cultures,” says Gustavo Razzetti, EVP, Managing Director of Lápiz. “This partnership with Rolling Stone is a great example of a platform that amplifies Latino influence on mainstream.”