Rollout of eCHEX Card In 17 National Markets.

Morgan Beaumont, Inc. and eCHEX announced that they will commence the initial rollout of the eCHEX Stored Value card to 17 national markets, supported by distribution by Acosta, one of the nation’s leading sales and marketing agencies to the consumer packaged goods industry. The initial rollout will include participation by 2,500 grocery and supermarket store outlets, primarily in Hispanic markets.

Morgan Beaumont’s proprietary load station technology will support the rollout. Morgan’s technology works on any POS sale device, as well as on Internet-enabled PCs. The rollout will add to Morgan’s growing national network of load locations, targeted to reach at least 100,000 locations by year-end 2005.

Acosta will provide in-store support in the form of kiosks, in-person consumer education, and multi-media presentations. The program will also include a multi-channel media campaign, culminating in a Cinco de Mayo promotion.

Approximately 160,000 card packages, or 320,000 cards will be printed as part of the initial rollout.

Morgan Beaumont CEO Cliff Wildes commented, “Morgan Beaumont is delighted to commence this initial rollout with eCHEX, a leading marketer of stored value programs to the Hispanic marketplace, and with Acosta, one of the nation’s largest sales and marketing agencies to the consumer packaged goods industry. It is exciting to offer the Hispanic marketplace customer base a convenient, secure, and personalized financial product utilizing Morgan’s proprietary technology. At the same time, this program demonstrates why Morgan Beaumont is rapidly becoming the technology standard and leader in the alternative financial solutions marketplace.”

Madeleine Gestas, President of eCHEX, said, “We are excited about the launch of the eCHEX card. Unlike with many stored value card programs, the eCHEX program provides an end-to-end solution to ensure customer usage and loyalty. This solution includes a media campaign to drive traffic to stores, significant in-store support and consumer education, Morgan Beaumont’s load platform technology, and a set of features to keep users loyal. The initial launch will include approximately 2,500 grocery and supermarket locations by Cinco de Mayo 2005. We anticipate that after a successful launch we will rapidly expand the program nationwide.”

Joe Perry, Vice President of Ethnic Products at Acosta, commented, “We are pleased to be providing the distribution, marketing, and in-store support required to make this program a success. We will rollout the program in 17 markets nationwide, and are especially excited about the in-store kiosks and one-on-one consumer education that we will provide. Hundreds of our associates will be involved to make this rollout a success.”