Mike Rosen has been appointed Executive Vice President of Ad Sales & Integrated Marketing, Telemundo Media. Rosen, who joins Telemundo from Starcom MediaVest Group will be based in New York and report to Jacqueline Hernandez, Chief Operating Officer. He will be responsible for leading the network, cable and digital sales teams of Telemundo and mun2 overseeing all ad revenue generation, including Telemundo Media cross-platform sales initiatives and multiplatform integrated marketing solutions.
“Mike’s vast breadth of knowledge and experience throughout his award winning 25-year career in the advertising/media agency industry makes him the perfect leader to expand Telemundo’s growth and evolution,” Hernandez said. “His ability to identify and super-serve the needs of advertisers through creative multi-platform branded media content solutions will keep Telemundo at the forefront of our industry.”
Prior to Starcom, Rosen served as President, Investment at SMG’s GM Planworks. He has also held media negotiation positions at IPG’s GM Mediaworks and Atwood Richards. Before that, he was founder and Chairman of Baker Hill Media Services, an independent media services agency.