Roslow Research Group to present at ARF Audience Measurement Conference.

On June 14, 2011 – at the ARF’s Audience Measurement Conference in New York (entitled “Audience Measurement 6.0”) – Ed Cohen of Arbitron and Peter Roslow of the Roslow Research Group (RRG) will be presenting highlights from a just-completed research project that explores Hispanic attitudes toward survey participation. The project, conducted by RRG on behalf of Arbitron, focused on Hispanic barriers to survey cooperation and some of the methodological options that might be tested in the future in an effort to improve participation (notably in connection with their radio/diary methodology).