Rossi & Pagán Partner With RodríguezMejer Advertising In NYC.

Alberto Rodríguez and Federico Mejer, have joined forces with industry veterans Carlos Rossi and Sam Pagán. Rossi, former COO of Lumina Americas USA, and former President and CEO of Conill Advertising, a subsidiary of Saatchi and Saatchi Advertising, joins the team as the agency’s Partner, Chief Marketing Officer. Pagán, with extensive advertising agency and sales management experience, will oversee the agency’s marketing communications functions as Partner, Integrated Communications.

“The new partnership allows us to go beyond what’s expected of traditional advertising agencies and become an integral part of our clients business,” says Mejer. Building on the agency’s approach, Rossi ads, “Today clients are asking for a more thorough and strategic approach to understanding their business as it relates to the increasingly complex US Hispanic market. Hispanic agencies need to position themselves for the realities of a new paradigm that calls for creative solutions that truly impact market share and build brand equity.” “From a media standpoint,” says Pagán, “we believe in the art of contextual communications – that is putting the right message, at the right time, and to the right people. It goes beyond
CPMs and CPPs.”