Rowden – Executive VP & CMO @ Wendy’s.

Wendy’s International, Inc. announced that Ian B. Rowden has been named Executive Vice President and Chief Marketing Officer of the Wendy’s brand, effective December 12, 2004.

Rowden formerly led global marketing and advertising at two of the most recognized consumer brands in the world – Callaway Golf Company and The Coca-Cola Company.

He will oversee all of Wendy’s brand marketing strategies and initiatives, and will manage Wendy’s advertising, research, product marketing and field marketing functions. Rowden will report to Wendy’s North America President and Chief Operating Officer Tom Mueller.

“Ian is a dynamic executive who has successfully led marketing and advertising for highly respected global brands,” said Mueller. “He will be an immediate contributor to our team with his extensive marketing experience and strategic focus on innovation, sales growth and profits.”