Royal Caribbean Hispanic Marketer of the Year @ Miami Chamber of Commerce.
October 28, 2001
The Greater Miami Chamber of Commerce recognized Royal Caribbean International as the Hispanic Marketer of the Year. The annual award, presented by the Chamber¹s Hispanic Business Group, recognizes the company that has been most successful in executing a cohesive marketing campaign targeting Florida’s Hispanic market. The award was presented at the Chamber’s 12th Annual Hispanic Market Luncheon.
“We are proud to have our work in the Hispanic market recognized by the Chamber,” said Dan Hanrahan, Royal Caribbean’s Senior Vice President, Marketing and Sales.
“However, we are especially appreciative of the strong support from the important Hispanic market, and the loyalty and preference shown for the Caribbean brand.”
Royal Caribbean’s Hispanic Agency of Record is Coral Gables-based CreatAbility.
“For us, it’s always been about selling our clients’ goods and services as if they were our own,” said José López-Varela, CreatAbility’s Managing Partner. “Royal Caribbean’s commitment to the Hispanic market has been exemplary, this company has recognized the importance and buying power of this segment in its own back yard. Other Miami-based companies should take