Ruido Group Launches MasRuido – Consumer Relationship Tool.

Ruido Group announced the launch of MasRuido a consumer and trendsetter relationship tool, and a non-traditional marketing service available to agency clients.

MasRuido provides an online and offline platform for Latino consumer tastemakers and advertisers to interact. MasRuido engages trendsetters through its lifestyle oriented website, a complementary email newsletter, offline events and promotions, and through a youth advisory network, “the Ruido Armada,” that allows participants to voice their opinions and establish a barometer of Latino youth and young adult trends in music, film and fashion.

The “MasRuido Latino Youth Barometer” is a part of the complete services solution the agency offers clients who are seeking to better understand the Latino youth market. The barometer consists of monthly updates from trendsetters who report on lifestyle developments affecting the Hispanic youth community.

“Young Latinos are impacting mainstream youth culture, and exercising great influence on media and advertising,” commented Raul Gonzalez, manager of MasRuido. “MasRuido’s objective is to keep the finger on the pulse of this market and to leverage these insights to help brands speak in a more relevant fashion to this important demographic,” he concludes.

Other MasRuido services include: online focus groups, interactive surveys and promotions, branded content, events and promotions, including the MasRuido events and parties.