RushCard, one of the first prepaid Visa cards, has selected d expósito & Partners to spearhead advertising efforts targeting the Hispanic market. d expósito & Partners, the New American Agency, has created a multi-platform Hispanic advertising campaign for the Dynasty Prepaid Visa RushCard featuring baseball star Alex Rodriguez. The campaign makes its debut this week on Hispanic television networks with the launch of the first Spanish-language commercial for RushCard.
“We are thrilled to be collaborating with RushCard to help reach the Hispanic market,” said Orlando Milian, Partner, d expósito & Partners. “RushCard, the prepaid card created by Russell Simmons in 2003, offers convenience and financial freedom to unbanked and underbanked Latinos, while minimizing the risk of overspending in these economic times.”
d expósito & Partners was selected to craft RushCard’s first-ever Hispanic marketing campaign given their deep understanding of the Latino market and their ability to creatively leverage cultural insights. RushCard’s Hispanic advertising uses a mix of traditional media encompassing DRTV, and digital communication channels such as email, web and mobile. The agency developed a Spanish-language and an English-language commercial as well as email communications and online banners in English and Spanish. The marketing campaign is complemented nicely by a brand new Spanish marketing website (www.espanol.rushcard.com).
UniRush LLC, and its founder entrepreneur and philanthropist Russell Simmons, revolutionized the payments industry with the launch of RushCard in 2003. RushCard has been a leader in the prepaid card industry offering instant access to basic financial services such as direct deposit, electronic bill pay, card-to-card transfers and effective budgeting tools. The Dynasty Prepaid Visa RushCard is a solution for consumers looking for alternative banking solutions.
“It’s been a great experience collaborating with d expósito & Partners to develop our Hispanic marketing strategy. We selected them to create RushCard’s Hispanic advertising campaign thanks to their expertise and insights on the Hispanic market,” said Adayna Gonzalez, Director of Hispanic Marketing, UniRush LLC. “We are confident that they will deliver our message – regardless of language and acculturation levels – to help expand our reach within the Hispanic community.