Salerno – VP of Programming for Latin America and US Hispanic at BBC Worldwide Channels.

BBC Worldwide Channels announced that it has appointed Dan Salerno as Vice President of Programming for Latin America and the US Hispanic market. Dan will be responsible for leading strategic programming efforts for BBC Entertainment and CBeebies en Español, encompassing program strategy, scheduling, and production.

Based in Miami, Salerno will oversee the programming team, strengthening the core genres and identifying new avenues to grow the network portfolio in both regions. In his new role, Dan reports to Jessica Rodriguez, Senior VP and General Manager, BBC Worldwide Latin America and U.S. Hispanic.

Jessica Rodriguez commented: “We are very excited to have Dan join BBC Worldwide Channels. He brings a great depth of knowledge, experience and numerous relationships that will support the rapid growth of both BBC Entertainment and CBeebies in Latin America and the US Hispanic market.”

Dan Salerno added: “This is a great opportunity to work with one of the world’s most respected television brands and be part of the expansion of the BBC Worldwide Channels business in Latin America and the US Hispanic market. I am delighted to be joining the team at such an exciting time in the growth of the business.”