Sales Of H&B Products To Ethnic Men Surpass $1.4 Billion.

African American, Hispanic and Asian American men spend more than $1.4 billion on personal care items, including both general-use and ethnic-specific health and grooming products, according to “Market Trends: The Ethnic Male Personal Care Market,” a new market research report by publisher Packaged Facts. By 2008, sales in the category are expected to climb to $1.7 billion, experiencing a healthy gain of nearly 20 percent.

Increased magazine and television coverage of men’s grooming issues, from the application of skin creams to proper shaving techniques, have helped grow sales in the ethnic male category and in the men’s grooming category overall. Packaged Facts estimates that there are currently 84 million African American, Asian, and Hispanic men in the United States.

“Men in general tend to be overlooked in the personal care industry – and ethnic males are no exception,” said Don Montuori, Acquisitions Editor for Packaged Facts. “But the truth is that ethnic men present a lucrative audience to marketers, and, with the explosive growth of the Hispanic population, can offer opportunities in the overall men’s grooming industry, which of late has been stagnant.”

“Market Trends: The Ethnic Male Personal Care Market” presents sales trends, forecasts, and analysis in the context of today’s society. The competitive strategies of L’Oreal, Alberto-Culver, and several other major players are featured.

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