Sales & Marketing Executives of Puerto Rico to expand CMO Council presence in the Caribbean.

Puerto Rico’s Sales & Marketing Executives Association (SME) announced a regional partnership with the Chief Marketing Officer (CMO) Council, an organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries.

The CMO Council’s 4,500 members control more than $120 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide, announced Doris Chambers, SME Puerto Rico’s actual President. With this initiative, SME Puerto Rico consolidates as a vanguard professional organization among marketers in the Caribbean, proactively promoting continuous education, member interaction and knowledge transference, as well as robust research and innovation between peers locally and abroad.

“Today more than ever, this type of alliance is more relevant. We are facing a challenging scenario where growth appears to be limited. Nevertheless, if we open the doors for new horizons, we would find out a world full of opportunities. We are sure that this linkage will help us promote bilateral business exchanges and marketing partnerships among the best Puerto Rican brands around the world, achieving a real crossover between markets,” expressed Chambers.

“There are many marketing innovations and cross-cultural nuances in the Caribbean and other parts of Latin America,” noted Donovan Neale-May, executive director of the CMO Council. “We are excited about engaging with senior marketing decision makers in this geography to lean more about this dynamic and fascinating market, as well as to share best practices from around the world with this enthusiastic and highly participative membership group.”