‘Salud con Sabor’ Hispanic Health Event.

Sharp Marketing announces an unprecedented program to raise awareness about health and lifestyle choices that affect the Latino population. Salud con Sabor (Health with Flavor, Taste and Style), is a hip, unique, Latino healthy lifestyle and cultural event premiering at Los Angeles’ 16th Annual Fiesta Broadway on May 1, 2005. Fiesta Broadway is the country’s largest Latino event in its largest Latino market, attracting over 500,000 annually for the Cinco de Mayo celebration.

Certain chronic diseases. diabetes, asthma, depression, HIV/AIDS, cervical cancer and heart disease. disproportionately affect Latinos in this country. In addition, lower rates of physical exercise are having a negative impact on the health and well-being of Latino communities. As a health event, Salud con Sabor is distinctive in its embrace of Latino cultural elements to communicate healthy lifestyle messages in a vibrant, entertaining environment. “A first step in prevention and management is awareness and education that encourage lifestyle modification,” said Sharp Marketing President, Suzanne
Sharp. “Salud con Sabor is unique because it promotes healthy choices via entertaining participatory events showcasing them as fun, easy, and empowering experiences.”

Salud con Sabor will debut in Los Angeles as a health super-site within Fiesta Broadway. To drive attendance and capture the attention of target audience members, the Salud con Sabor environment is decidedly entertainment-driven. In addition to exhibitor booths, programming will include live performances by Latino talent, meet and greet opportunities with Latino athletes, and activities and demonstrations taking place on Salud con Sabor’s three stages and broadcast throughout the greater Los Angeles area by live radio remote:

For more information at http://www.hispanichealth.org