Samsonite Company Stores @ BVK/Meka.

Samsonite Company Stores, the Retail Division of the Samsonite Corporation, has appointed BVK/Meka as the advertising agency to conduct Hispanic communications in the U.S. The first assignment will be a test market promotional campaign in Dallas, TX that will run during third quarter.

“Samsonite Company Stores is aware of the importance and growth of the Hispanic market in the U.S. and its buying power,” said Michael Zucker, Vice President Merchandising/Marketing for Samsonite Company Stores. “BVK/Meka, with its vast expertise in the Hispanic market, is a perfect fit for our advertising needs,” added Zucker.

“We are honored and very excited with this assignment,” said Gonzalo J. Gonzalez, Managing Director with BVK/Meka. “Samsonite Company Stores is a leader in the travel products category and we are sure that as their Hispanic marketing partners we will help them further develop their relation with the Latino consumer in the US,” added Gonzalez.