San Antonio National Bank selects L-Avenue as AOR.
February 25, 2008
L-Avenue announced that it has been selected by San Antonio National Bank (SANB), a subsidiary of Family Bancorp Inc., to lead the bank’s advertising campaigns.
The agency will manage both general and Hispanic consumer advertising.
Currently, L-Avenue’s creative team is working on communications to help build the network of branch locations and the relationship with the local communities SANB serves.
“We are extremely pleased to work with San Antonio National Bank which represents a new generation of banks entrenched in the community with a genuine interest in its socio-economic development and growth,” said Carlos
Jaramillo, L-Avenue, Director.
The first advertising campaigns are slated to run in the second half of 2008 with radio, outdoor and brand integration programs on local TV stations.
