San Antonio’s ‘Deep. In the Heart’ honored at International awards.

Almost a year from its launch, the city’s new positioning campaign has garnered even more exposure for the city with some major industry kudos. “San Antonio. Deep in the Heart,” created by Bromley Communications, scored silver in two Adrian Award categories: “New Brand Image Campaign” and the “New Brand Advertising Series.”

Adrian Awards are presented by the Hospitality Sales & Marketing Association International (HSMAI), an international organization of sales and marketing professionals representing all segments of hospitality, travel and tourism. The Adrian Awards honor creative brilliance and best practices in hospitality, travel and tourism related marketing.

“What’s so satisfying is that our brand is resonating with our visitors and also with locals; that it is grounded in authentic San Antonio and reflects our city’s history, heritage, people and passion through all our marketing efforts,” said Scott White, Executive Director, San Antonio Convention & Visitors Bureau (SACVB).

San Antonio’s entry outlined the birth of the brand and campaign development from the foundation of interviewing key local hospitality, arts, historic conservation, business and political community to capture the essence of San Antonio. The SACVB and Bromley Communications worked to create an image that captured the authenticity and promise of San Antonio in a way that would create an emotional appeal and connection with consumers. The launch, February14, 2008, was strategically timed with Valentine’s Day to maximize the brand messaging, that San Antonio is “Deep. In the Heart.”

In its fifth decade, the HSMAI Adrian Awards have grown into the world’s most renowned and prestigious advertising, public relations and web marketing competition, specifically tailored for the travel industry. The 2008 competition attracted over 1,300 entries from around the world.