The San Jose Group gets a new Look.

Chicago based The San Jose Group unveiled its newly redesigned corporate logos for the company and its business units, SJ Public Relations and San Jose Consulting. The newly designed logos are a first for the company, since it changed its name in 1999, from San Jose & Associates to The San Jose Group, as it’s currently known.

“Revamping our company’s brand identity was a job that we did not take lightly,” said Jennifer A. San Jose, director, creative content and ideation, The San Jose Group. “In redesigning our brand’s look, we wanted to ensure that the new logos’ visual elements are not only ‘fresh’ looking, but are reflective of the creativity and targeted marketing solutions approach we take to help our clients achieve their business goals.”

“We built our agency’s brand with a strong belief that one marketing approach doesn’t fit all,” said George L. San Jose, founder and chief creative officer, The San Jose Group. “We saw a need for targeted Hispanic marketing and understood our client’s desire to reach out to this consumer in a relevant way. With the ever-changing, diverse consumer landscape, we believe it’s important, as marketers to help brands connect with a wide array of consumers through a lifestyle marketing approach that reaches them where they work, live and play. “With that in mind our plan moving forward is simple — to be today’s agency for today’s multicultural marketplace.”

Building from the success of its “SJG Giving as we Grow” Facebook contest, in which three non-profit organizations received their choice of pro-bono public relations or creative marketing services to the tune of $30,000, $20,000 and $10,000, respectively, the company plans to roll out a full-service pro-bono program by the end of the year. The goal of the program is to provide marketing services to a non-profit organization that is looking to drive or increase awareness of their cause among diverse multicultural communities.

According to Jennifer A. San Jose, offering pro-bono marketing services to non-profit organizations is an invaluable gift given that many non-profits lack the necessary funding to support marketing efforts. “In hosting our ‘SJG Giving as we Grow’ program, we learned that there are many non-profits organizations that are in need of marketing services to help further their community cause — we see our pro-bono program as a way to help at least one organization do just that.”