Latinum Network announced the appointment of Marsha Sanor as Vice President, Head of Business Development, effective immediately. Sanor will report to David Wellisch, Co-Founder and Managing Partner, and will be based in New York.
In this role, Sanor will lead a team of strategic, consultative sales executives focused on helping clients connect most effectively and efficiently to Latinum’s network, resources and solutions. She also will be charged with continued evaluation of new potential revenue streams and models.
“Marsha is an industry veteran whose breadth of experience gives her a deep understanding of how marketers can best engage with the U.S. Hispanic audience,” said Wellisch. “Her leadership skills and strong relationships in the marketplace will be integral to the overall continued growth of Latinum Network.”
Prior to joining Latinum Network in 2012, Sanor spent more than eight years at Univision Communications as Vice President of the Client Development Group. In this capacity, she advised world-class companies such as Unilever, L’Oreal, and Macy’s in developing strategy and marketing programs to win with the U.S. Hispanic consumer. Sanor led the creation and execution of award-winning 360-degree cross-platform integrated marketing and media programs that achieved exceptional results.
Before joining Univision, Sanor held the position of President of TV3 Russia, an ad-supported broadcast television network in Russia, and had the unique experience of building and leading the network.