Santa Cruz Communications named Telemundo’s Latin American Music Awards AOR

Santa Cruz Communications has been selected by TELEMUNDO as the agency or record for the first edition of the “Latin American Music Awards,” the Latin version of the renowned “American Music Awards” (AMAs). Working closely with David Alvarado, VP of Entertainment Publicity for TELEMUNDO, Santa Cruz Communications will drive the development and implementation of the Public Relations campaign for the “Latin AMAs,” helping to create media awareness at a local, national and international level for this groundbreaking award show as well as the star-studded red carpet pre-show special.

“It’s an honor to be chosen by TELEMUNDO as the agency of record for the inaugural ‘Latin AMAs,’ said Claudia Santa Cruz, president of Santa Cruz Communications. “After 14 years working with TELEMUNDO on some of their biggest awards shows like the ‘Billboard Latin Music Awards’ and ‘Premios Tu Mundo,’ we have developed a great working relationship and understand how to grow these events year after year through solid communications strategies.”