Santillana USA Publishing & Hispanic Communications Network announce content alliance.
December 29, 2009
Santillana Publishing USA, Inc. and Hispanic Communications Network (HCN) are teaming up to give Hispanics free access to exclusive, entertaining book content and information.
The new partnership provides for HCN to distribute exclusive excerpts from Santillana’s bestselling titles through their print network column, “La Columna Vertebral,” reaching millions of readers across nearly a hundred newspapers and publications, most of them free to the public.
Silvia Matute, Director of Santillana’s General Books Division, said that, “the critical piece of this strategic alliance is our content; the best of bestselling authors like Maria Marin, Xavier Serbia, and Dr. Ana Maria Polo, now made accessible to all through HCN’s wide-reaching media networks.”
HCN President & CEO, Carlos Alcazar concurred. “This agreement is key to fulfilling our commitment to making sure all Hispanics have access to the best content out there. As media continues to change, HCN understands that first, it has to be entertaining, and then we reach more people with information to make their lives better in this country.”