Sapo To Jump Through Hoops For LATV.

Sapo Communications has been selected to develop sales and marketing programs for LATV, the only Los Angeles-based television channel and programmer targeting the burgeoning Latino youth segment. Sapo Communications will work with LATV to develop programs designed to brand position and market the channel to national and local advertisers.

“I’ve been keeping close tabs on LATV’s impressive programming and watching its incredible growth, so we’re very excited about helping LATV get its powerful message across to marketers,” said Manny Gonzalez, president of Sapo Communications.

“We are delighted that Manny and Sapo Communications have joined the LATV team. Not only does Manny have impressive experience in marketing to the U.S. Hispanic market, he shares LATV’s vision of how to reach today’s urban youth. While the U.S. Latino market has received unprecedented attention, this has only made it more challenging for marketers and advertisers to sift through the plethora of options. LATV stands out above the rest because it targets and meets the needs of this under served yet very important market segment,” remarked Danny Crowe, President of LATV.