Lápiz announced the hire of Ciro Sarmiento as Creative Director. Sarmiento has worked with almost every category in the business, including pharmaceutical, financial, quick service restaurants, alcoholic beverages and retail and has served on several international creative festival juries.
Sarmiento’s work for Domino’s Pizza, A-B, Lowe’s, Skittles, Starburst, Marshalls and Cine Las Americas Film Festival has been recognized across the globe, winning a Gold Lion at Cannes as well as several London International Awards. The Colombia native has a deep understanding of multicultural brands and his wealth of international knowledge makes him an asset to both Lápiz and the Leo Burnett Network. Sarmiento will work primarily on the Procter & Gamble Multicultural account.