Saucedo joins Acento.
February 19, 2007
Xavier Saucedo has joined Los Angeles-based communications agency Acento as Director/Account Services.
In his new responsibility, Saucedo will serve as Senior Marketing Coordinator for Acento’s key accounts. Working both in the US and Mexico, Saucedo brings with him more than 30 years of Brand Positioning, Strategic Planning and Competitive Advantages experience.
During his long and successful career, Saucedo worked for Procter & Gamble, Gillette and PepsiCo, becoming President of Frito Lay Dominicana (Caribbean Region) and Gamesa (US Hispanic Market). Xavier’s extensive brand experience includes such well known products as Camay, Safeguard, Crest, Right Guard, Soft & Dry, Paper-mate, The Dry Look, Ruffles, Cheetos, Doritos, Lay’s, and other brands. Saucedo was also a partner of leading Mexican advertising agency Saucedo, Alvarez e Icaza, and provided advertising services to global clients such as Ampex, Exxon/Mobil, Honeywell, Loctite and Larouse.
“I am very excited to join Acento and my goal is to perk up our Clients’ business results through improved marketing insights,” stated Saucedo.
“Xavier brings the passion; drive and experience that will help Acento grow and reach new levels in the advertising/marketing industry,” assured Benito Martinez-Creel, Acento’s President and CEO.
